Hi there.
I'm Michael Brooks, an experienced and enterprising creative producer.

In 2017 our clients in the Global Training group for adidas came to us with the rough outlines of a new product and campaign. Roundhouse collaborated closely with the Global and NAM training teams to develop initial creative concepts for sell in. We refined concepts further and created a multichannel toolkit during a yearlong timeline with photoshoots featuring Karlie Kloss, Dak Prescott, Nneka Ogwumike, Luis Suarez, and Damian Lillard. Locations included Los Angeles, Pasadena, Las Vegas, and Barcelona.

Role: Scoping, budget negotiations, tracking, reporting, client management, project management, content creation support, and asset delivery.

Creative direction by Mitch Morse and Ladd Arundel.

In June of 2023 Instrument won Travel Portland's RFP to support the B2B (event planning) portion of their business. In the year that followed, we worked closely with our clients to dive in and learn the nuances of corporate event planning and the marketing channels associated. The Odyssey team from Instrument developed a new differentiation strategy for Travel Portland which informed our creative briefs and deliverables — incorporated into an annual media strategy and aligned with leisure-focused messaging from INDUSTRY.

Additionally we partnered with our clients to deliver an activation plan and design for a new trade show booth at the 2023 PCMA conference in San Diego.

Role: Account and client management, budget tracking, reconciliation, production support and delivery, and project management.

The Deerupt Experience was a two-day Los Angeles pop-up art and culture installation that challenged the perceptions of reality while launching a new lifestyle silhouette for the brand. Roundhouse partnered with Vita Motus, Dejha Ti & Ania Catherine, Jam 3, and Esther Stocker.

Role: Account and project management, budget negotiations and tracking, and on-site support from set up to show strike.

Additional support from Workbench Creative. Photography from Zach Lewis.

At Instrument we worked closely with the Facebook Monetization team on recurring campaign work for Facebook Marketplace — one of the fastest growing segments of Meta. Our clients came to us with a request for fun, flexible, and relatable campaign content to drive additional listings and sales. We created illustrative animations refreshed every two months, with an emphasis on a year-end holiday push.

Deliverables included in-app assets, social content, and blog content for SEO. We also worked with up-and-coming influencers to develop quick-turn content promoting the ease of listing on the platform.

Role: Account management, client management, scoping, budget tracking, project management, and delivery.

Illustrations by Bianca Austria.

Over the years I worked closely with adidas Global Basketball on multiple campaign launches for Damian Lillard. For this launch we developed a series of stories tying back to the overarching concept of Dame as the ultimate MC — both on and off the court. We created a full toolkit with multiple elements for social, digital, retail, and OOH channels.

Role: Scoping, budget negotiations, tracking, client management, project management, and content creation support.

Harley-Davidson worked with Roundhouse on a new retail strategy centered on the young, urban motorcycle enthusiast. We partnered with our HDMC clients in Milwaukee, Wisconsin on an updated local approach to engage an important customer segment — the young urban motorcycle rider. We developed a program to solidify the PDX Speed Shop as the west side home for the Portland urban riding community.

Role: Account and client management, budget tracking and negotiations, and on-site event support.

Program elements: retail design, content creation, advertising, paid media, events and community outreach, social strategy.

In 2015 adidas briefed Roundhouse on one of the largest projects of the year — a series of retail launches and activations during the NBA All-Star Weekend in NYC. Working with our production partners we took a vacant storefront at 458 Fulton St in Brooklyn, NY and designed, developed, and produced a brand collaboration between Foot Locker and adidas called The A Standard.

This location featured the launch of the inaugural UltraBoost franchise, key adidas Basketball category launches, and the brand's first Yeezy products. Additional activations were developed at the brand's Broadway/Houston and SoHo Originals locations. Production lasted 17 days in market from set up to strike.

Role: Account and client management, budget tracking, reconciliation, on-site coordination and support.

Creative direction by PJ Portlock. Design and 3D rendering by Chris Bodven.

Our friends at Yeti in Austin reached out for help developing engaging environments for their flagship store on South Congress and key retail partners. We delivered best-in-class concepts and partnered with our clients on an award-winning design and activation for the 2017 Outdoor Retailer Winter show, as well as product launches throughout the 2016–2018 seasons.

Role: Client and brand management, scoping, budget negotiating, reconciliation, sourcing, and on-site event and project management.

Working with Roundhouse, we partnered with adidas to develop a yearlong campaign and activation strategy for their Speedfactory product launches. This campaign relied on the partnership of wholesale Foot Inc brands to launch quick-turn retail, social, and activations laddering up to the brand strategy.

Role: Client and brand management, budget tracking and negotiations, project management, and on-site event support and coordination.

Strategy by Bryan Stratton. Creative direction by Kim Daley. Photography by Dave Coy.

Roundhouse collaborated with adidas Global Basketball on a community-focused activation in Spartanburg, South Carolina — a corporate hub for adidas and a regional hotbed of hoops talent. We developed a full day of programming in partnership with local leaders and stakeholders: basketball training, gameplay, and community engagement.

Role: Scoping, budget negotiating, tracking, sourcing, client and project management, and on-site activation support and delivery.

Additional partners: Workbench Creative and Bannon Blasko.

We worked with adidas to develop activations and retail launches for key products tied to the brand's global efforts to End Plastic Waste during Super Bowl LIV in Miami, Florida in 2020. Partnering with national influencers and professional athletes to highlight the brand's efforts with sustainable processes and products.

Role: Client and brand management, sourcing, budgeting, reconciliation, on-site event support and project management.

Creative direction by Mitch Morse and Ladd Arundel. Photography by Dave Coy.

Instrument worked hand in hand with the team from The World Wildlife Fund to create an engaging, informative, and inspiring site for their new Boundless Fellowship initiative. We collaborated closely with key stakeholders from WWF as well as their internal engineering team to deliver high-fidelity wires, imagery, translated copy, and development guidelines during a six-week sprint ahead of program launch.

Role: Scoping, client and project management, asset sourcing, proofreading, and budgeting.